Who We’re For & What We Do

Iron Mercantile shows up for the people who show up. The hardworking folks we serve don’t take snow days or stop working when the heat index hits triple digits. If that’s you, you’re our people. Have more tools than Twitter followers? Do you wear mud as a badge of honor? Do you forget what your house looks like in daylight from October to March? Come on in and put your feet up. We’re here for those who value function over fashion and fluff because they have two speeds: Work and Sleep. 

Our durable, weather-worthy, work-worthy clothing, footwear and gear works as hard as you do, season after season. We’re honored to play a small part in your job well done, with brands you know and trust, plus brands we’ve developed to make your rough work day a little more comfortable. 

We’re open online 24/7/365, plus our store is backed by real-live humans who will (and want to) answer your questions, like you’d expect from your local family-owned work gear shop. Count on us for affordable flat-rate shipping, too, so you can load your cart with goods from head to toe without paying an arm and a leg. Ordered the wrong size? No problem. Free (and hassle-free) returns on clothing and footwear are the norm around these parts.

Our iron-tough gear stands up to the challenges of America’s iron-tough individuals on the back 40, the back nine or in the backyard. That’s Iron Mercantile. We’re here for you, and we’re ready for work.

Portrait of a dairy farmer in a barn

Where We Came From

New kid on the block with the heart of the scrappiest 83-year-old you ever locked horns with.

Iron Mercantile is a new name with new duds to make it quick and easy to get your gear and get to work. But since 1939, our heart has been beating strong for America’s hardest-working folks. 

We’re family-owned and operated by the folks at Wisconsin-based Gemplers Farm & Home Supply Co, known for commercial-grade tools, equipment, safety supplies, clothing and footwear for outdoor and skilled trades professionals in agriculture, landscape, nursery, greenhouse, public works and construction.
Portrait of Tracy and Carl

While Gemplers is taking care of business, Iron Mercantile was forged to take care of the hardworking individual.

While Gemplers stocks the company toolshed and supply shelves and outfits the crew, let Iron Mercantile stock your closet (or mudroom) with clothing, footwear and gear to face the workday.