Sugar River Shirts

Buy One, Get One Free

Flannels, Shirt Jackets & Sweatshirts. Ends 12/5.

25% off Hydro Flask Drinkware

Ends 12/4

25% off KAVU bags

Ends 12/9

30% off Keen Outdoor

Offer ends 12/7

Brands we Dig

Sugar River by Gemplers
Irish Setter
Dovetail Workwear
Darn Tough Socks

A note from Carl

If you have more tools than Twitter followers and you wear mud as a badge of honor, you’re our people. It’s an honor to serve up clothing, footwear and gear for you. Thanks for stopping by and supporting our family-owned business. Holler if you have something to say or an idea to share, and I will get back to you.

Carl Atwell, Owner, President, Janitor

Iron Clad Values

Legit Hardworking Gear

We carry only high-quality legit clothing, footwear and gear that we’ve put to the test so you can put it to work. Find brands you know like Carhartt, YETI, Muck, Patagonia and more, plus new brands you’ll love, like Sugar River workwear.

Fast, Affordable Shipping

We ship your order pronto, usually the same day, so you’ll never be waiting on us for the gear you need to get to work. Plus, all orders over $75 ship for free.

We serve customers, not investors

No big boxes here. Just a family-owned business with an online store backed by real-live humans who’ll do right by you. Email our humble neighborhood shopkeep directly at

We Got You Covered

From Field to Workshop